Cher has been named the face of UGG, and will front the footwear brand's spring/summer 2022 campaign, Feel.
The campaign, shot at the music icon's Malibu home, features Cher showcasing UGG's signature styles, and she commented 'How you "Feel" is the most authentic part of you as a human being. I chose to be an artist. But the hard part is succeeding and failing in front of the entire world'.